VIsion-based Page Segmentation is changing the way search engines parse link popularity and relevance. SEO consultant Andy Hagans explains how to incorporate block-level link analysis into a successful link building strategy.

February 1, 2005

The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at
http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.

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This is a hotly debated topic. Some SEOs claim that sites with a static IP address rank higher while other SEOs claim that shared hosting is just fine... that it would be stupid for search engines to penalize shared hosting since we are running out of IP addresses and so many sites are currently using name based hosting.

First, let's define what we are talking about when we say "static IP" vs "name based" hosting. Here are some synonyms:

For "static hosting", the following all mean the same thing: static IP, dedicated IP, http/1.0, non-shared hosting. For "dynamic hosting", the following all mean the same thing: dynamic IP, name based hosting, http/1.1.

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== Linkpopularity durch professionellen Linkaufbau ==

The simple fact is that most websites get the majority of their traffic from search engines. So it is important to give the search engines what they are looking for. If you do, your site will do well in searches and the search engines will drive traffic to your site.

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This is one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. This article conclusively answers that question for the leading search engine.

The methodology is really quite simple for this question. I gathered the results of the queries I naturally performed last month using the leading search engine and analyzed them. It was a simple matter of counting the number of listings that had the keyword in the domain vs. those that didn't. This data was tabulated against the ranking for the first 8 search engine listings.

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Not necessarily.

== Link Popularity - Linkpopularity durch professionellen Linkaufbau - text links to get traffic and build your search engine ranking. ==

== Cheap web hosting - low cost reliable web hosting ==

If you got ranked for a keyword you wanted At All, the game's not over yet. If your site's content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?
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Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.

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Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites)

Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).

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